Are you planning to go all-in for your next brand campaign with one or two macro-influencers, or do you want to scale your strategy with a few micro-influencers? Not sure which one to go for? We’re here to help:   

Traditional influencers well-known in their field of expertise are known as macro-influencers. They can come from a multitude of professions and have a significant fan base. 

On the other hand, micro-influencers can be local experts, active members of a community or someone who has an established fan following

To make the best decision every time you have a campaign at hand:

• Be well-versed with your brand's requirements.

• Have a good understanding of your brand's reach.

• Know who your target audience is.

• Know what type of content you want the influencer to create for your company.

• Hire influencers who have a proven track record of audience engagement.

Focus on these basic principles, to evaluate influencers on their relevance and efficacy. Or simply reach out to the CreateX club and get all of this done, hassle-free!