Instagram SEO is here, and here’s what you need to know:

Now, when you search on Instagram for a word or keyword the results show you posts with that keyword in the caption. This opens up a lot of possibilities for your content to be discovered by the people who are actually looking for what you offer. 

This is why optimizing your profile is more important than ever and can make a massive difference in terms of your discoverability. 

• Make sure you’re using keywords that represent what you do or are related to your niche. 

• Bios are now SEO friendly too, so the more keywords you use in your bio, the more likely Instagram will show your profile in the search results. 

• The same thing also applies to hashtags. SEO-rich hashtags, show your post to the right people. 

  
  

Unlike the Explore page, where content is shown based on your activity, an Instagram search is a place where people come with an ‘intention’ of finding something, and you must make the best out of it!