Set Goals: What are your campaign goals? Do you wish to raise brand awareness? Do you want to promote a product launch?
Determine Key Performance Indicators (KPIs): Have a proper objective in place to determine what performance metrics will be relevant for the campaign. For example, if your goal is to raise brand awareness, metrics such as reach, impressions, engagement, would be relevant for you.
Identify the right creator: Identify the right creator using the 3 R’s of Influencer Outreach - Relevance, Reach and Resonance.
Decide Collaboration Structure: You'll need to discuss how you're going to collaborate with the chosen creator. Think about the campaign time frame, content production, content usage rights and compensation.
Focus on this guide to find the right influencer fit. Or simply reach out to The CreateX club and get all of this done, hassle-free!
