Does this mean the influencer marketing business is over now? Well, it is far from over.

According to Statista, the influencer market in our country is as big as $12billion right now and is expected to grow up to $26billion in upcoming years.

With the huge money involved in the industry, it is becoming increasingly difficult for consumers to trust influencers - if anything the “de-influencing” trend restores the trust of the audience in the creators’ community.

The whole influencer trend gained momentum because it felt like an “easily accessible smart friend” who made your life simpler with the best tips and tricks and when influencers/creators tell you that certain products are not worth the money, they are still influencing.

Let’s take an example here: a roll-on sunscreen. While some influencers might love it others might not, and the honest opinion of the influencers is what influencing is.

Critics say that all influencers sponsor the same product because they are being paid for it and I agree some influencers can sell anything to make money but it never works in the long run.

Your followers just know if you mislead them…

Influencing or de-influencing - the influencers should always stay true to their community.

So, while you might think “de-influencing” is the end of the industry - it is just another version of influencing and it is here to stay!